Paris Exposition Internationale Des Arts Decoratifs Et Industriels Moderns

AD Classics: Exposition Internationale des Arts Décoratifs et Industriels Modernes / Various Architects

The end of the Starting time Earth War did not mark the end of struggle in Europe. France, as the primary location of the conflict's Western Front, suffered heavy losses in both manpower and industrial productivity; the resulting economic instability would plague the land well into the 1920s.[1] It was in the midst of these uncertain times that the French would signal their intention to look non to their recent troubled past, merely to a brighter and more than optimistic future. This indicate came in the form of the Exposition Internationale des Arts Décoratifs et Industriels Modernes (International Exposition of Decorative Arts and Mod Industries) of 1925 – a landmark exhibition which both gave rise to a new international style and, ultimately, provided its proper noun: Art Deco.

Courtesy of Wikimedia user François GOGLINS (Public Domain) Courtesy of Wikimedia user François GOGLINS (Public Domain) Horta's Belgian Pavilion was a radical departure from his typically curvilinear Art Nouveau style. ImageCourtesy of Wikimedia user François GOGLINS (Public Domain) Courtesy of Wikimedia user François GOGLINS (Public Domain) + fourteen

Courtesy of Wikimedia user François GOGLINS (Public Domain)
Courtesy of Wikimedia user François GOGLINS (Public Domain)

World's Fairs were not necessarily new in Europe. Since 1851's seminal Bully Exhibition in London's Crystal Palace, a multitude of similar fairs drew millions of visitors. This tradition was abruptly cut short by the outbreak of World War I, an break that would last until the British Empire Exhibition of 1924.[2] Planning for the International Exposition actually began in 1911, just debate over exhibitor criteria and, eventually, the war would delay the opening until April of 1925.[3]

The Exposition, which occupied both banks of the Seine, was tied together by the Pont Alexandre III, itself built for a previous World's Fair. ImageCourtesy of Wikimedia user François GOGLINS (Public Domain)
The Exposition, which occupied both banks of the Seine, was tied together past the Pont Alexandre Three, itself built for a previous Globe's Fair. ImageCourtesy of Wikimedia user François GOGLINS (Public Domain)

The Exposition occupied 57 acres in fundamental Paris, stretching from the Esplanade des Invalides across the Pont Alexandre Three to the entrances of the Grand Palais and the Petit Palais.[four] Two-thirds of the allotted land was ready aside for various French pavilions; the balance was made available to the other participating nations, most of which were European. Germany was notably unrepresented, equally lingering tensions from the war meant they were not invited to join the Exposition until it was as well late to organize a national pavilion. The United States was likewise absent, due to a lack of designers whose piece of work met the requirements laid out for brandish submissions.[five]

The Dutch Pavilion was an example of Expressionist architecture in a largely Moderne fair. ImageCourtesy of the Nederlands Architectuurinstituut
The Dutch Pavilion was an example of Expressionist architecture in a largely Moderne fair. ImageCourtesy of the Nederlands Architectuurinstituut

It was these requirements that would set the 1925 Exposition apart from its forebears. The stipulation that ultimately disqualified American participation was that no design could be based on historical styles – everything was required to be exclusively modern. Though it was hoped that the Exposition would reverberate the life of the common person, about products displayed were designer goods aimed at the wealthy elite.[6]

Angular geometry characterized Melnikov's U.S.S.R. Pavilion. ImageCourtesy of Wikimedia user François GOGLINS (Public Domain)
Athwart geometry characterized Melnikov's UsaDue south.R. Pavilion. ImageCourtesy of Wikimedia user François GOGLINS (Public Domain)

As a result of these same requirements, a variety of contemporary architectural styles were utilized in the Exposition's many pavilions. The pavilion for the nascent Soviet Union, designed by Konstantin Melnikov, was an angular crimson and white monument to Russian Constructivism realized in wood and glass. The Dutch pavilion, designed by J.F. Staal, was an Expressionist building composed of red brick. Victor Horta'southward blueprint for the Belgian pavilion, meanwhile, eschewed the florid Fine art Nouveau style for which he was known in favor of a stepped, rectilinear structure more in line with the majority of the French pavilions.[7]

Horta's Belgian Pavilion was a radical departure from his typically curvilinear Art Nouveau style. ImageCourtesy of Wikimedia user François GOGLINS (Public Domain)
Horta's Belgian Pavilion was a radical departure from his typically curvilinear Fine art Nouveau style. ImageCourtesy of Wikimedia user François GOGLINS (Public Domain)

Despite the presence of these alternative styles, and even a few historicist entries that defied the fair's guidelines, information technology was French art moderne that would characteristic most prominently at the Exposition. Though it was already popular in France past 1925, the Exposition was the first fourth dimension that this style would be introduced to an international audience. The global influence of the fair was unmistakable in the following decades; in 1966, another Parisian exhibition would rename the mode Art Deco in award of the Exposition that had popularized it.[eight]

The sunburst crowning the entrance to the Galeries Lafayette pavilion is a typical element of Art Deco decoration. ImageCourtesy of Wikimedia user François GOGLINS (Public Domain)
The sunburst crowning the entrance to the Galeries Lafayette pavilion is a typical element of Art Deco decoration. ImageCourtesy of Wikimedia user François GOGLINS (Public Domain)

Art Deco, despite its innate glorification of—and preoccupation with—modernity, was non Modernist in the strict definition of the term. It was non founded upon principles of rationalist applied science or scientific efficiency, instead using motifs and symbols of modernity as a decorative statement. This differentiated it not only from foreign schools like Constructivism and the Bauhaus, just even from the International Mode supported by France's own Le Corbusier.[ix] This deviation was readily apparent in Le Corbusier's Fifty'Esprit Nouveau Pavilion, a model apartment that demonstrated his ruthlessly efficient 'machine à habiter' without the stylization which divers Fine art Deco.[x]

The Bon Marché's pavilion made use of stepped setbacks, another motif frequently seen in Art Deco buildings. ImageCourtesy of Wikimedia user François GOGLINS (Public Domain)
The Bon Marché's pavilion fabricated use of stepped setbacks, another motif frequently seen in Art Deco buildings. ImageCourtesy of Wikimedia user François GOGLINS (Public Domain)

Due to its ornamental nature, it is maybe unsurprising that the well-nigh prominent Art Deco structures at the Exposition were not those of architects or countries, but of French businesses and decorative artists. Several notable Parisian department stores—including the Galeries Lafayette, Le Bon Marché, and Le Printemps—fix elaborate pavilions intended to lure attendees in to admire rooms furnished and decorated with consumer products. The exterior façades of these pavilions utilized several common Art Deco motifs, including stylized floral elements, stepped forms, sunbursts, and zigzags. Representatives from various applied and decorative arts employed like tactics, from book publishers to famed glassmaker René Lalique; the latter had also designed a massive tiered, obelisk Fontaine Lumineuse (Luminous Fountain) with molded-glass caryatids that stood at the center of a neighboring foursquare.[11]

The Luminous Fountain by Lalique was one of the Exposition's main centerpieces. ImageCourtesy of Wikimedia user François GOGLINS (Public Domain)
The Luminous Fountain past Lalique was one of the Exposition's primary centerpieces. ImageCourtesy of Wikimedia user François GOGLINS (Public Domain)

The most acclaimed pavilion at the Exposition was the showcase for an individual creative person, furniture designer Jacques-Emile Ruhlmann. Designed by Pierre Patout, the Hôtel d'un Collectionneur (Firm for an Fine art Collector) consisted of a suite of elegantly-decorated rooms laid out around an ovular Grand Salon at the center. These opulent interiors were contained in a stepped, largely rectilinear building decorated with classical bas-reliefs depicting dancers. Critics admired the elegant modernization of traditional forms which, when paired with the luxurious interiors, ultimately earned the hôtel a reputation as ane of the greatest achievements of French Art Deco.[12,13]

The Hôtel d'un Collectionneur was a highlight not just of the Exposition, but of French Art Deco in its entirety. Imagevia paris-pepites.fr
The Hôtel d'un Collectionneur was a highlight not just of the Exposition, but of French Art Deco in its entirety. Imagevia paris-pepites.fr

During its six month run, the Exposition Internationale des Arts Décoratifs attracted roughly sixteen million visitors, creating massive international demand for the manner to which information technology ultimately lent its proper name. In accordance with the organizer's aims, the Exposition also established French republic equally the arbiter of taste and fashion in the interwar era; Paris itself was put on display as the world'due south nearly fashionable metropolis.[xiv] But the ramifications of the Exposition Internationale would spread far beyond Paris. Though several like world's fairs would follow in subsequent years (including two more in Paris in 1931 and 1937), none would have such a resounding impact as the one which took place in 1925. Time would somewhen move past the frenzy of Art Deco that followed the 1925 Exposition, giving way to Modernism in the wake of the Second Earth War – but no unmarried event would ever have such a profound consequence on global design sensibilities e'er again.[15]

Plan drawing of the Hôtel d'un Collectionneur. Imagevia maximeold.net
Programme drawing of the Hôtel d'un Collectionneur. Imagevia maximeold.net

References
[1]
Encyclopædia Britannica Online, s. v. "France", accessed Baronial 09, 2016, [access].
[2] Rydell, Robert W. World of Fairs: The Century-of-progress Expositions. Chicago, IL: University of Chicago Press, 1993. p3.
[3]
Raizman, David Seth. History of Modern Design. Upper Saddle River, NJ: Prentice Hall, 2004. p155.
[four] Poulin, Richard. Graphic Design and Compages, a 20th Century History. Beverly, Mass: Rockport Publishers, 2012. p86.
[v] Windover, Michael. Art Deco: A Mode of Mobility. Québec: Presses De L'Université Du Québec, 2012. p120.
[6] Raizman, p155.
[7] Bayer, Patricia. Art Deco Architecture: Design, Ornament, and Detail from the Twenties and Thirties. New York: H.North. Abrams, 1992. p38-xl.
[viii] Bayer, p12-37.
[9] Pile, John F. A History of Interior Design. New York: Wiley, 2000. p349.|
[10] Bayer, p21-22.
[11] Bayer, p38-46.
[12] "Art Deco: The 1925 Paris Exhibition." Victoria and Albert Museum. Accessed August ix, 2016. [access].
[13] Bayer, p39.
[14] "Fine art Deco: The 1925 Paris Exhibition."
[xv] Bayer, p37-38.

  • Expanse Expanse of this architecture project Area : 230671 m²
  • Year Completion year of this architecture project Year : 1925

Location to be used only equally a reference. It could indicate city/country but not exact accost.

Cite: Luke Fiederer. "Advertisement Classics: Exposition Internationale des Arts Décoratifs et Industriels Modernes / Various Architects" 19 Aug 2016. ArchDaily. Accessed . <https://www.archdaily.com/793367/ad-classics-exposition-internationale-des-arts-decoratifs-et-industriels-modernes> ISSN 0719-8884

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