How Long Does It Take Amazon Reviews to Update in Seller Central
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UPDATE:In June 2021, Amazon now allows sellers to transport direct letters to reviews/buyers. Read more in our full post, "Contact Amazon Buyers from Client Reviews on the Brand Dashboard."
At SellerSmile, nosotros keep our ear to the footing for important customer service-related updates in Seller Cardinal. Every update can have an impact on our clients' businesses and our own internal procedures.
We recently discovered an exciting update related to reputation management for product reviews. This new feature, called the "Client Reviews" dashboard is compelling for several reasons. We embrace the update and our top takeaways below.
Showtime, where do you find the new dashboard?
Every bit of 6/17/19, the "Client Reviews" dashboard can be found at sellercentral.amazon.com/brands/reviews .
If you lot're a make-registered seller, you'll see the "Make Health" widget on your Seller Central homepage. From here, click on "View Brand Dashboard".
On the left-hand side, select "Customer Reviews".
Here you'll notice all of your reviews from the concluding 30 days. You have the ability to filter by star rating and fourth dimension catamenia (including the options "This calendar week", "Final week" and "older"). The interface as well includes a search field for filtering by ASIN.
From hither, all ASINs include each buyer's review, a direct link to the product, and the product's electric current review rating.
Sellers are immune to take several actions with production reviews, such as:
- Add a comment: Reply to your heir-apparent's review directly through the interface.
- Mark as done:Once any necessary activeness is taken, this is a mode to mark the review interaction as complete.
- Report abuse: Per Seller Central'due south help article, "If you find a review that doesn't conform to our customer review policies or our customer review cosmos guidelines, you can written report corruption from the product particular page."
Amazon'due south article "Customer Reviews on the Brand Dashboard" states that review data is retained for thirty days.
What does this update mean for sellers?
1. Amazon wants sellers to pay close attention to production reviews.
Just a couple of weeks agone, we were on a client phone call discussing the topic of review direction. Our client expressed their dissatisfaction with the challenge of managing Amazon product reviews in an efficient manner. While third-party software exists that can assist, sellers sometimes accept problem with 3rd-political party review dashboards, because they do not update live or are limited in some other way. During our call, we theorized that Amazon was likely working on their own tool for this and that we would see it in the nigh time to come.
Lo and behold, Amazon must accept been listening to our wishes as we learned about the "Customer Reviews" dashboard just a few days later on.
By providing a convenient method for managing product reviews, this update shows Amazon cares that sellers collaborate with their reviews. Sellers play a vital role in keeping buyers coming dorsum to their products, just also back to shop on Amazon's platform. It is in both the seller and Amazon's all-time interest to provide the all-time possible experience for the client.
Sellers tin provide an splendid experience by paying shut attention to what buyers are proverb in product reviews and taking steps to aid buyers who need it. The power to comment on product reviews directly from Seller Key gets rid of a lot of transmission work and serves sellers in helping reviewers as fast and efficiently every bit possible.
2. Amazon is focused on improving the review organisation overall.
The ability for sellers to written report abuse on product reviews, directly from the "Customer Reviews" dashboard, can mean that Amazon is counting on sellers to help improve the authenticity of reviews birthday. If a review doesn't conform to customer review policies, Amazon encourages sellers to help past reporting corruption.
Recently, on Ep.007 of the Keep Smiling podcast, nosotros briefly discussed several new updates related to product reviews, on the shopper side:
- Feature rating: buyers tin exit additional 1-5 star ratings on different product features.
- Field prompts: Amazon prompts shoppers, "What's well-nigh important to know?" "What did you like or dislike? What did you use this production for?"
In addition to this, shoppers are presented with a review submission message stating that the review may take a few days to process. In total, it took roughly ii days for my review to process and go alive.
Interestingly, we discovered that (as of v/30/xix), shoppers do not currently get notified when a comment has been left on their product review. The Amazon app informs shoppers that the review was institute helpful, but does not provide an interface to view any comments left on the review. There was no email or alternative notification.
As of this writing, commenting on product reviews seems to be more than helpful for other potential buyers. Other buyers may stumble beyond the review, see that yous are willing to help if an issue does ascend, and increment their likelihood of shopping with you lot in the future.
We would non be surprised if some course of notification is provided for shoppers before long. We await more than functionality to be added to the "Customer Reviews" dashboard in the virtually future besides.
Final Thoughts
Amazon is further bridging the gap between shoppers and sellers. These updates show that Amazon wants to go along earning buyer trust by facilitating the style sellers appoint with production reviews, and by encouraging more accurate reviews. By specifically providing updates to the fashion both parties interact with product reviews, the shopping experience on Amazon is only farther improved.
If you lot're not already engaging with your Amazon reviews, now is a good fourth dimension to get-go! For tips on effectively managing your product reviews, check out our post: "Reputation Management: How to Get the Nearly Out of Your Product Reviews and Client Feedback".
Every customer service related Amazon update is e'er heady. They consistently strive to amend the customer experience and we believe east-commerce sellers should e'er pay shut attending to how this tin can impact their business concern.
If you'd similar to outsource your review engagement with confidence, SellerSmile offers reputation management services including:
- Product review and seller feedback management through commenting on positive and critical production reviews and seller feedback.
- Seller feedback removal.
- Critical product review/seller feedback resolution via direct messages.
- Historical review audits.
Meet if SellerSmile services are correct for you past scheduling a call with our squad at SellerSmile.com/Schedule.
What are your thoughts on the latest changes?
Let the states know in a comment below.
Go on smiling!
Links:
- Amazon Brand Registry.
- Amazon article about leaving product reviews: "Customs Guidelines."
- Amazon article: "Customer Reviews on the Brand Dashboard."
- Amazon article: "Most Customer Reviews."
Source: https://www.sellersmile.com/amazons-new-customer-reviews-dashboard-manage-your-product-reviews-right-from-seller-central/
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